Here’s how weird things have gotten with the AAA video game market these days: Call of Duty: Black Ops 4 made half a billion dollars in its first 72 hours on the market, and investors are unhappy. While $500 million is an insane amount of money, and certainly more than most games make in their opening weekend, it actually marks a bit of a decline for the Black Ops brand, and the result is a 7% drop in Activision stock today.
After the first Black Ops game beat previous early sales totals for the franchise, Black Ops II generated $500 million in its first 24 hours and Black Ops III hit $550 million in 72 hours. That puts the latest release about $50 million behind its most recent predecessor at this point in its life. With Black Ops 4 jumping into the red-hot Battle Royale genre, investors were expecting an increase over the previous entry’s sales, but instead they got a slight decrease.
Despite the slight sales slump, Black Ops 4 is still massively successful. The real test will be how it continues to sell in the coming weeks. Black Ops II managed to hit $1 billion in 15 days, so that’s the benchmark Activision will be aiming for if they hope to keep the series at the top of its game.