Nintendo’s new NFC figurine line, Amiibo, is launching with Super Smash Bros. for Wii U later this year, and we’re finally getting more details on the company’s new business model.
The current packaging of the figurines is shown in the image to the left. Look at those high quality characters! Man, I’m not a huge fan of figurines, but even I think these look sexy. But, of course, beauty comes at a cost, and Reggie has revealed exactly what that price is.
“You can expect them to be comparable to the Disney and Skylander products that are on the market. [They cost $10 to $15.]” — Reggie Fils-Aime, COO of Nintendo of America
Reggie Fils-Aime went on to go deeper into Amiibo’s ideas.
“There’s three things that we see that make this different, hopefully stronger than the current propositions. First, that it’s Nintendo IP. Secondly, the ability for these to work across multiple games. We think that’s going to be a huge driver – having these figures work with “Mario Kart 8,” work with “Mario Party,” work with “Yoshi’s Wooly World.” We think that’s a huge step forward for this space. The third aspect is that we do believe our Amiibo figures are going to have a wider demographic footprint. We think we’re going to have much stronger girl appeal. We think we’re going to have strong young adult play because of the collectability. For those three reasons we’ve got the potential to be bigger than what’s been out in the space so far.”
Your wallet may be crying right now. All of a sudden, I’m hoping we don’t have too many more characters in Smash Bros. That means more figurines… which means more wallet tears.
Source: Seattle Times