When the Nintendo Switch was revealed on Thursday, many people around the globe voiced their excitement online. While the fans went crazy, the analysts of the video game market shared their opinions about the upcoming console. Some analysts were just as ecstatic as the fans, praising the portability of the Switch, the promised third party support, and the clear marketing of the reveal trailer, which seemed to aim the device toward young adults.

Piers Harding-Rolls, who is a longtime gaming analyst, said the trailer for the Switch “suggests it is competing more significantly with traditional home consoles, but with the edge of mobility.” He went on to applaud NVIDIA for being involved in the hardware for the Nintendo Switch and even predicted that the console could have 4K video support. However, some analysts were not as confident in Nintendo’s new system, criticizing them for attempting to compete with the mobile market and for making another system with a tablet controller. Some are worried that only hardcore Nintendo fans will buy into the idea of the Switch.

“Sorry, but is a portable/home console approach really that innovative in 2016? I am most concerned about the target group of the device: who else but die-hard Nintendo fans will buy the Switch? The Switch lacks a killer feature, and I think it will be very difficult for Nintendo to win back the casual gamers that are mostly on mobile now. In Japan, for example, the mobile gaming sector is already 2-3 times bigger than consoles. Even the PS4 struggles over here. It’s going to be a huge challenge to try to reverse that trend.

“I find it very difficult to picture a scenario where a critical number of mobile, free-to-play users converts to console and buy hard- and software for several hundred dollars upfront. Different markets, very difficult to bridge.

“They must find a way to release the Switch at US$299 to stand a chance, that’s the threshold. It’s not impossible by offering the device in multiple versions, i.e. without the home dock. ‘Hardcore’ video game fans can, at US$299, already get fantastic devices from Sony and Microsoft. The portable gaming use case, at scale, has been taken over by smart devices.” — Dr. Serkan Toto

If you would like to read more of the analysts thoughts, you can do so by clicking the source links below. For now, let us know in the comments below what you think of Nintendo Switch. What price should it launch for? What should the target audience be?

Source: GoNintendo (1, 2)

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