Michel Ancel, Ubisoft developer and creator of Rayman and Beyond Good & Evil, spoke to Gamereactor recently about the Wii U, specifically its shortcomings. No, he is not bashing the Wii U; rather, he is criticizing Nintendo’s marketing of the system, or the message that they’ve sent out.

Ancel believes that the console is difficult to understand; it is hard for ordinary people to see the benefits that the Wii U has to offer. Normal people see a tablet, which they likely already own. Why buy another $300 tablet? Also, people are still confused as to whether the Wii U is a Wii add-on or not. Nintendo needs to alter their marketing plan for the system to make it successful; even if they do, the success will still take time.

“The thing with the Wii U is that is not easy for the mass market to understand what’s cool inside of it.

I see it at home, when people say ‘look, we have that console, it has a touch screen (which looks like a big smartphone or a tablet)’ … and people don’t directly connect all these things as a system and see the fun… it takes time… That is the risk when you innovate: perhaps people are not as fast as you.” – Michel Ancel

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Elijah Holt
Greetings Gamnesiacs! I'm Elijah Holt, a Associate Editor coming at you live from beautiful Alabama. My love for gaming started at an early age and has ingrained a love for two different gaming companies in my mind. On one side, my love of the Nintendo 64 and my countless hours spent perfecting the first few levels of Super Mario 64 (I was never good enough to get past those...maybe if they release it for the Wii U eShop someday...) resulted in my love for everything Nintendo; meanwhile, I also owned an original PlayStation, which has resulted in me currently owning a PS3 and PS4 for a few Sony exclusives and third-party titles. I'm a recent graduate of Auburn University, where I majored in Software Engineering. I currently work in DevOps as an Automation Engineer. I look forward to continuing to provide the finest content on the internet to loyal Gamnesia readers like you. Want to contact me? You can always shoot me an email at [email protected]

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