Michel Ancel, Ubisoft developer and creator of Rayman and Beyond Good & Evil, spoke to Gamereactor recently about the Wii U, specifically its shortcomings. No, he is not bashing the Wii U; rather, he is criticizing Nintendo’s marketing of the system, or the message that they’ve sent out.
Ancel believes that the console is difficult to understand; it is hard for ordinary people to see the benefits that the Wii U has to offer. Normal people see a tablet, which they likely already own. Why buy another $300 tablet? Also, people are still confused as to whether the Wii U is a Wii add-on or not. Nintendo needs to alter their marketing plan for the system to make it successful; even if they do, the success will still take time.
“The thing with the Wii U is that is not easy for the mass market to understand what’s cool inside of it.
I see it at home, when people say ‘look, we have that console, it has a touch screen (which looks like a big smartphone or a tablet)’ … and people don’t directly connect all these things as a system and see the fun… it takes time… That is the risk when you innovate: perhaps people are not as fast as you.” – Michel Ancel