Might want to start calling it Black Ops Friday, you know what I’m saying (sorry)? Tracking the purchase data of 300,000 users over three different mobile apps, researcher InfoScout calculated the twenty best-selling games of Black Friday, and Call of Duty: Black Ops III took the top spot, followed by Madden NFL 16, NBA 2K16, Disney Infinity 3.0 Star Wars Starter, and Just Dance 2016.
According to the data, individual game sales actually made up 44.2% of all video game-related sales, with 37.1% being console bundles, and 10.7% being lone consoles.
The data also accounts for age, showing that PlayStation brand stuff had the highest percentage of sales among people 18 to 35 years old while Microsoft had the highest percentage among people 36 to 55 years old.
Taking all the sales data into account again, PlayStation products took a larger slice of the pie on Black Friday, taking a 48% share when they’d normally have 40%, while Microsoft and Nintendo had somewhat smaller shares, down to 32% from a standard 39% for Microsoft and down to 19% from a standard 20% for Nintendo.
Below is the chart for the top 20 best selling games on Black Friday. When reading it, keep in mind that we’re not entirely sure whether the percentages refer to the number of products sold or overall dollars spent, and if it’s the latter, Black Friday sales might make the numbers a bit unintuitive.
Source: InfoScout (via VentureBeat)