Might want to start calling it Black Ops Friday, you know what I’m saying (sorry)? Tracking the purchase data of 300,000 users over three different mobile apps, researcher InfoScout calculated the twenty best-selling games of Black Friday, and Call of Duty: Black Ops III took the top spot, followed by Madden NFL 16, NBA 2K16, Disney Infinity 3.0 Star Wars Starter, and Just Dance 2016.

According to the data, individual game sales actually made up 44.2% of all video game-related sales, with 37.1% being console bundles, and 10.7% being lone consoles.

The data also accounts for age, showing that PlayStation brand stuff had the highest percentage of sales among people 18 to 35 years old while Microsoft had the highest percentage among people 36 to 55 years old.

Taking all the sales data into account again, PlayStation products took a larger slice of the pie on Black Friday, taking a 48% share when they’d normally have 40%, while Microsoft and Nintendo had somewhat smaller shares, down to 32% from a standard 39% for Microsoft and down to 19% from a standard 20% for Nintendo.

Below is the chart for the top 20 best selling games on Black Friday. When reading it, keep in mind that we’re not entirely sure whether the percentages refer to the number of products sold or overall dollars spent, and if it’s the latter, Black Friday sales might make the numbers a bit unintuitive.

Source: InfoScout (via VentureBeat)

Our Verdict

Barry Herbers
I write editorials here at Gamnesia and occasionally some news (though far less often than I used to). Here's some of my work, long-form game essays, if you have any interest in that sort of stuff: The Amount of Content in a Game Has Nothing to do with its Price A Game's Atmosphere is Defined by its Mechanics, Not its Aesthetic The Witcher 3's Introduction is Terribly Paced and Too Restrictive of its Players I'm looking forward to The Last Guardian (had it pre-ordered since 2010), Rime, Night in the Woods, and Vane. If I had a niche, it would probably be the somewhat higher fidelity indie games, as take up most of the spots on that list. I'm also developing a no-budget video game with a friend, and you can follow me on Twitter (@TheVioletBarry) to hear about that and anything else I feel like saying. Film, games, it's that sort of stuff.


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