DeNA West CEO Shintaro Asako recently spoke at a Pocket Gamer Connects conference held in San Francisco. He discussed the company’s recent partnership with Nintendo, specifically his hopes that the gaming giant’s “free-to-start” pricing model will revolutionize the smart device software market. “I think our games might change the way people play mobile games,” said Asako. “Successful mobile games needs to be discoverable. I’m convinced there will be hundreds of millions of people who will want to play free-to-start Nintendo games.”

Asako also brought up the convincing factors that lead to the partnership after more than half a decade of DeNA trying to convince Nintendo. Five years later, the industry has changed,” explains Asako. “The market has changed. Nintendo wanted to attract a lot of people who they don’t reach today, including China and emerging countries.”

Are you looking forward to seeing how Nintendo handles mobile gaming? Comment below.

Source: Pocket Gamer

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Alex Zangari
Hi, I'm Alex. I'm a lifelong Nintendo fan and PC gamer. A few of my all-time favourite video games include The Legend of Zeldas: Twilight Princess and Majora's Mask, Mass Effect 2, Rayman 2, and most importantly, Xenoblade. If I ever catch you making a "really feeling it" joke in our comments, you can bet your ass I'll hide it, you casual scum. Feel free to send me a private message if you have something you'd like to discuss... or if you just want to say hi!


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