DeNA West CEO Shintaro Asako recently spoke at a Pocket Gamer Connects conference held in San Francisco. He discussed the company’s recent partnership with Nintendo, specifically his hopes that the gaming giant’s “free-to-start” pricing model will revolutionize the smart device software market. “I think our games might change the way people play mobile games,” said Asako. “Successful mobile games needs to be discoverable. I’m convinced there will be hundreds of millions of people who will want to play free-to-start Nintendo games.”
Asako also brought up the convincing factors that lead to the partnership after more than half a decade of DeNA trying to convince Nintendo. “Five years later, the industry has changed,” explains Asako. “The market has changed. Nintendo wanted to attract a lot of people who they don’t reach today, including China and emerging countries.”
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Source: Pocket Gamer