Electronic Arts has been working hard to provide their fans with games and experiences that they believe are worth paying for. As of right now, EA is the third-largest gaming company by revenue after Nintendo and Activision Blizzard. Recently, a representative from Kotaku was able to sit down with the CEO of EA, Andrew Wilson. Wilson told Kotaku that he follows a philosophy passed down to him by rap impresario Russell Simmons; it is a philosophy based on an inherent need to steal that is present in every human being.

Any time we create something, if you’re asking for an investment from the consumer in dollars and time, make sure they feel like they’re stealing from you and that they are getting the best end of that deal and the rest will follow. — Andrew Wilson

Wilson is brand new on the job, taking over the CEO position less than two months ago. It’s clear, however, that Wilson is determined to change the reputation of the company:

There are lots of really big public companies that make a lot of money that are loved by their consumers. That’s because the consumers feel like they get value from that company in the investment in their dollars and time. — Andrew Wilson

Recently, EA has been viewed as the worst company in America, and it looks like Wilson is looking to turn that around. Executive Vice-President of EA Patrick Soderlund says he and the rest of the executive team are interested in finding out why consumers feel this way about the company.

We started thinking about how we don’t want to be viewed as the worst company in America. I personlly don’t think we’ve ever been the worst company in America, but it says something. The consumers out there are telling us something. And we actually took it very seriously. this was before Andrew was the CEO. We and [EA Chief operating officer] Peter Moore and a couple of other guys in the executive company got together to try to understand what caused people to say these things. And there were some things out there that…consumers told us they didn’t like… – Patrick Soderlund

Soderlund also went onto say that they’re the only company that has the “Great Game Guarantee” on the digital store. If you download a game and don’t like it, you can always return it for a full refund. It looks like for the future the executive team is looking to not only create new games that people will love, but kill off old ones that shouldn’t continue anymore.

We need a mechanism and a process which we can get to better games more quickly. If we can be faulted for anything, over the years, it’s kind of hanging onto ideas or concepts of games too long, driving too hard against them, spending too much to the point that we couldn’t invest in other opportunities and ideas. And a big part of what Patrick and [fellow top execs] Frank [Gibeau] and Lucy [Bradshaw] and I committed to is let’s drive a culture of innovation inside the company that actually starts a lot more stuff but at the same time kills a bunch more stuff before it gets to market so that we can give ourselves more short-term goals to get to that next innovative product. – Andrew Wilson

Wilson summed up one of EA’s prime directives in a simple but engaging statement.

What I would like to believe is that we will never look back on games, from this point forward, and say, ‘We should have killed that one’. – Andrew Wilson

What do you think: is EA really the worst company in America, or do they have potential to start churning out great games once again? Let us know in the comments!

Source: Kotaku

Our Verdict

Dan Rockwood
I hold a Bachelor's Degree in Journalism, and though throughout my college career I was forced to write hard news stories about local issues and interview people like police officers and local politicians, I've always wanted to get into video game writing. Whenever I had an open assignment to do for a class I focused it on video games. The majority of the news I consume is about the gaming world, whether it's from G4, IGN, Gamnesia, Zelda Informer, or from my friends on facebook, nothing gets me more excited than the developments taking place everyday in the world of gaming. Now I don't only get to play the games, I get to write about them. And that is pretty awesome.


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