Few gaming executives have ever captured the hearts of players like Reggie Fils-Aime. After being hired as Nintendo’s Executive Vice President of Sales and Marketing in 2003, Reggie quickly became a fan favorite thanks to his E3 2004 appearance, where he famously declared, “I’m about kicking ass, I’m about taking names, and we’re about making games.” By 2016, Reggie had been promoted to President and COO of Nintendo of America, and he has continued to hold that post until today. All good things must come to an end, and today Reggie will step away from Nintendo to spend time with friends and family, leaving the position of President to Doug Bowser.
Reggie’s tenure at Nintendo was an extremely successful one. Sure, there were tough times during the struggles of Wii U, but Reggie also oversaw extremely successful marketing campaigns that led the DS and Wii to be Nintendo’s most successful handheld and home console of all time, respectively. Reggie will be leaving Nintendo on a high note, as Switch is seeing similar success to Wii.
All of his business successes aside, Reggie will mostly be remembered for his on-camera persona. Reggie has been the face of Nintendo of America for well over a decade, talking to fans in E3 presentations, Nintendo Directs, and more. His charm, charisma, and general willingness to be silly endeared him to millions of fans around the world and cemented him as a meme legend. He will be missed by Nintendo, his fans, and the video game industry in general. But this doesn’t have to be goodbye! Reggie may be leaving Nintendo, but he just joined Twitter, so it looks like he’ll still have a public presence going forward.
If you’d like to know more about Reggie, you can check out a recent episode of Gamnesia’s Switched On! Podcast where we discuss his retirement and the impact he had on the video game industry. You can also check out a recent Did You Know Gaming that digs into his history.