Earlier today, Nintendo revealed on Facebook that the Mr. Game & Watch, R.O.B., and Duck Hunt Amiibo will only be available as part of a GameStop-exclusive three-pack—at least in North America. This development is concerning, to say the least. Of course, it’s not the only questionable decision Nintendo has made regarding Amiibo. Everyone who follows Amiibo knows about the shortages and scalping problems that plagued the little figures early on—and still do, to a lesser extent. Nintendo has been attempting to solve such problems, and more recent waves of Amiibo have indeed been easier to come by—relatively speaking.

But in recent months, Nintendo’s actions seem to be sending us mixed messages, almost as if one hand doesn’t know what the other is doing. There was the announcement of the partnership between Nintendo and Activision, resulting in hybrid Amiibo/Skylanders figures. The Dark Edition Bowser Amiibo/Skylanders figure was revealed to be exclusive to Toys “R” Us. Amiibo cards were finally released, but as Animal Crossing products rather than re-issues of rarer Smash Bros. series Amiibo. Predictably, manufacturing these Amiibo cards—of which there will be hundreds of designs for Animal Crossing alone—has caused shortages, even though they are undoubtedly easier to make than the figures. Selling them in blind packs and making exclusive variants only adds insult to injury for avid Animal Crossing fans.

It seems as though every action Nintendo takes to solve an Amiibo-related problem is offset by another action that makes the problem worse. And despite growing, widespread frustration with this situation, Amiibo products continue to sell in large numbers. I can’t speak for others, but I have serious doubts as to whether Nintendo will ever straighten this mess out. What about you, readers? Do you think Nintendo’s handling of Amiibo is getting better or worse? Or is it staying about the same? Do you think Amiibo will ever be as easy to come by as Skylanders or Disney Infinity figures? Let us know in the comments!

Our Verdict


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