In Nintendo’s financial results briefing,
Iwata has said a few words regarding the slow progress of Wii U sales.
As many have feared would be the case since the Wii U’s unveiling, he
cites their failure to properly advertise or explain the Wii U as one of the major
factors behind its low sales. The official statement read:
“…we have not been able to solidly communicate the product value of Wii U
to our consumers yet, which has been a grand challenge for us. …Some have the misunderstanding that Wii U is just Wii with a pad for
games, and others even consider Wii U GamePad as a peripheral device
connectable to Wii. We feel deeply responsible for not having tried hard
enough to have consumers understand the product.” — Satoru Iwata
Another problem Iwata cites, which has become glaringly obvious to most
Wii U owners at this point, is the delayed release of first party titles
for the console.
“Regarding Wii U, the release intervals of first-party key titles have
been so much longer than we expected at the Corporate Management Policy
Briefing in January that we have not successfully maintained the
momentum of the platform. …Wii U has lost momentum due to the release pace of first-party titles
which has not lived up to consumers’ expectations. Starting with ‘Pikmin
3’ scheduled for release in the upcoming July” — Satoru Iwata
On a less gloomy note, Iwata also takes a moment to talk about the near future of the Wii U, which he assures us is bright, though he doesn’t give us any specifics yet.
“We would like to take time to work thoroughly for its penetration, by
making various efforts to have many people understand its product value
as well as enriching the software lineup.
…we will intensively launch our key titles to give sales momentum to the platform. …As a decisive factor in buying a console is that you cannot play a
much-anticipated title without the hardware, we will do our best to have
you feel from this summer to the end of this year that there are plenty
of great games for Wii U. We have many titles whose release dates are yet to be announced. At E3,
we will disclose more specific information about the titles for the rest
of this year and early next year.” — Satoru Iwata