The failures of the Xbox One launch have been well-documented by now, with Microsoft going back and forth on the always-online DRM, the inability to share games with your friends and so on. Robert Bach, who formerly ran Microsoft’s gaming department, and participated in both the launch of the original Xbox and Xbox 360, claimed during an interview with GeekWire that the problems Microsoft encountered with the Xbox One were “predictable and preventable.”
Q: Xbox One, originally led by Don Mattrick, went through some struggles in the beginning, particularly from a PR standpoint. There were things like the always-on requirement and all the stuff that was a big debacle over there. What were you thinking as you were watching that from afar?
Robbie Bach: I think I have two thoughts. The first is, gosh, I think some of that was predictable and preventable. If I’m just honest I would say that. These console competitions last 5, 6, 7, 8 years. I think it shows in the marketplace today. I think Xbox One has put almost all of that behind itself. They’ve got a great holiday lineup. They’re gaining share and volume. … The amazing thing is the console market is bigger now than it’s ever been before. Both companies are selling more units.
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