The failures of the Xbox One launch have been well-documented by now, with Microsoft going back and forth on the always-online DRM, the inability to share games with your friends and so on. Robert Bach, who formerly ran Microsoft’s gaming department, and participated in both the launch of the original Xbox and Xbox 360, claimed during an interview with GeekWire that the problems Microsoft encountered with the Xbox One were “predictable and preventable.”

Q: Xbox One, originally led by Don Mattrick, went through some struggles in the beginning, particularly from a PR standpoint. There were things like the always-on requirement and all the stuff that was a big debacle over there. What were you thinking as you were watching that from afar?

Robbie Bach: I think I have two thoughts. The first is, gosh, I think some of that was predictable and preventable. If I’m just honest I would say that. These console competitions last 5, 6, 7, 8 years. I think it shows in the marketplace today. I think Xbox One has put almost all of that behind itself. They’ve got a great holiday lineup. They’re gaining share and volume. … The amazing thing is the console market is bigger now than it’s ever been before. Both companies are selling more units.

Do you agree with Bach? Leave a comment with your thoughts down below!

Source: GeekWire

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Nikola Katardjiev
You can contact me at [email protected] Hello, my name is Nikola and I'm Gamnesia's Content Director. My job on this site involves managing all our weekly content, and ensuring that they have a timely release date, but I also contribute with the daily news grind and the occasional editorial. I've grown up with video games, but have only recently taken an active interest in writing and discussing them at a deeper level. My history with games has been very Nintendo-focused, but my tastes have changed a bit over time and I now mostly do my gaming on my PC. If you're interested in my work, you can read a small selection below: Assassin's Creed Unity And The Death of 30 FPS Games Are not Ready to be Art The Rise of PC Gaming: How Valve Conquered a Digital World How Fear of Change Set Console Gaming Back


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