The last thing GameStop needs is more bad PR, but this time they are truly doing it to themselves. One model that currently exists out there is that various retailers and consoles get exclusive content. This isn’t something new and while fans have always hated it, it hasn’t shown any slow down in sales. GameStop is apparently looking to go one step further, and get involved in early development so they can offer a more substantial chunk of the game only through their outlet. This isn’t some additional hour of gameplay folks, but rather a significant chunk:
“The retailer recently sat down with investment company R.W. Baird to talk about the games industry’s present and future, and Baird analyst Colin Sebastian revealed that the brick-and-mortar chain wants to find ways to give customers more value when they preorder games. GameStop often offers special items and downloadable content when customers reserve big-name releases like Watch Dogs or Call of Duty, and that’s one of the reasons (along with its trade-in and rewards programs) that are helping it gain record market share for software sales on Xbox One and PlayStation 4. In an effort to deliver more attractive exclusives in the future, the company has confirmed to GamesBeat that it is looking to get involved early in the development process of big games — something it does not do now.
[GameStop] indicated that software publishers are more enthusiastic about partnering with it,” Sebastian wrote in his note to investors. “For example, by offering exclusive content on each major game release, and longer term, future models may include GameStop offering exclusive gameplay.”
This is huge news if it does happen. GameStop makes up a large chunk of packaged game sales in the United States and could easily say they won’t carry your game if you refuse them. I’ve always liked GameStop’s atmosphere and some of their bonus programs, but I hate the exclusive content stuff that is becoming an industry standard these days. Nintendo has my respect in this regard. Everyone gets the exact same game.