Nintendo’s latest console, the Nintendo Switch, just recently launched, and fans of the Big N are pretty excited about it and its possibilities. It turns out that they aren’t alone in this thrill: the fervor for the new console is so strong that, according to GameStop’s senior director of merchandising, Eric Bright, the Switch could be on pace to outsell even the Wii. The console has been sold out in multiple outlets since release, and so GameStop believes it could eventually eclipse the beefy 100 million units the Wii sold over its decade-long lifespan.
“The Nintendo Switch is off to a start right now that it could possibly eclipse the Wii. Initial sales on this have been phenomenal. I can’t give straight numbers, but I can say we’re seeing one of the highest attach rates of software and accessories to a device that we’ve seen in a long time.”
In a conference call yesterday, GameStop reiterated these sentiments, providing further details to back up this stance. Desire has been incredibly strong for the Switch, with each shipment thus far selling out in mere hours, and they expect that this level of demand will continue for the entirety of 2017. Software and accessories have been equally sought after, with the attach rate of such things averaging out to 5.5 per console, and the company firmly believes the Switch has “real potential to be Wii-like in its ability to expand the category from core to broad audiences.”
Nintendo has already
doubled the production of the console in response to the strong demand, and they’ve reported that the Switch is the fastest-selling home console in the company’s history so far. Bright has also said that its popularity is mainly due to The Legend of Zelda: Breath of the Wild, and the company reported yesterday that the attach rate of consumers who buy both the Switch and Zelda is nearly 1:1. According to Bright, “because of the popularity of Zelda, which is one of my top picks, we’re putting together a Zelda bundle of hardware and accessories for customers to pick up online.”
Have you been one of the many gamers enjoying Nintendo’s latest console? Do you think it could actually reach the heights of the Wii, or is GameStop just getting caught up in the launch excitement? Give us your thoughts in the comments!