During Nintendo’s most recent investors’ meeting, CEO Satoru Iwata stated that the company believes that the standard software pricing model won’t be sustainable in the future. With the company struggling to turn a profit, the gaming giant is turning to China in their search for inventive ways to generate higher revenues, but what does that mean for the rest of Nintendo’s business?
Fans of Nintendo need not fear about the company’s new avenues, as they’ve stated time and time again that their core video game strategy isn’t going anywhere. While the company may shift its focus in other areas, this is merely a way to generate higher profits and keep Nintendo a viable business. In short,
Mario and Zelda are safe for now.
In their efforts to expand their business, Nintendo’s looking into the Chinese market for ideas on how to improve their profits, and while Iwata clarified these avenues won’t be released during the current fiscal year, it’s anyone’s guess what they might be. They’re merely exploring their options at this point to see what’s effective. How do you feel about Nintendo’s latest comments? Let us know in the comment section below.
Iwata – for emerging markets $30-60 game prices are difficult. Need something new but won't be this fiscal year, studying China changes
— David Gibson (@gibbogame) May 8, 2014