It’s no secret that Nintendo has fallen on tough times recently. The company recently announced unbelievable fiscal losses and slashed Wii U sales predictions to the bone. Meanwhile, analysts have called for Nintendo to develop smartphone games, release software on Xbox and PlayStation, and even ditch the hardware business altogether. Amidst all the commotion, Satoru Iwata, president and CEO of Nintendo, has announced plans to “rebuild” the company.
“I’m concentrating my mind on how to rebuild Nintendo rather than how I would take responsibility when things don’t work out in the future. The Wii U isn’t in good shape. That’s the presumption we have as we consider reform.” — Satoru Iwata
It’s unclear what the exact scope of this rebuilding may be, and for that reason we don’t know whether to expect a few small announcements about the brand or a complete repurposing of the company. But fingers crossed, we may find out soon enough.
Personally, I think Nintendo should use the mass-appeal marketing power of their diverse IP lineup to propel themselves to new heights. For example, one could make a pretty damned compelling case for Pixar to lead the charge on a Pikmin movie. But I’ve got a feeling Iwata has something else in mind.