Following Nintendo’s recent announcements and stock value jump, TIME managed to get a hold of Nintendo executives for a string of interviews about the company’s standing and vision for the future. Reggie Fils-Aime, Nintendo of America’s president, told TIME the story of Amiibo’s inception.
According to Fils-Aime, Satoru Iwata was simply on a bullet train when he started sketching out the overall idea for Amiibo. As time went on, Iwata became more enthralled with this concept of figurines not only representing beloved Nintendo characters but also having some functionality in multiple games. “It was something I believed would be completely new for us,” Fils-Aime recalls Iwata telling him. He eventually dashed off a four page pitch to his engineers, explaining the concept and some specifics of the soon-to-be figurines.
Fast forward a couple of years, and Amiibo are flying off shelves, generating a huge profit for the Big N. Wherever that stroke of inspiration came from, it prompted Iwata to pursue NFC figurines with Nintendo characters.
Personally, I found this to be quite interesting, but what do you think of Amiibo’s origin story? Let us know in the comments!