If you were hoping to see some Legend of Zelda candy thongs at your local gas station, I’ve got some bad news. During the 75th Annual Shareholders’ Meeting, Nintendo CEO Satoru Iwata was asked a question about using Nintendo characters on clothing and other products. Iwata says that in the short term the company may receive more attention and increased income, but would then be detrimental to Nintendo’s various IP in the long term.
“Only a handful of characters can last for one, two or three decades. Nintendo’s IP strategy is based on a long-term perspective where we continue to enhance our characters, worlds and settings for years. We have already announced that we would more actively utilize our IP, but not in the way that we increase the number of licensing partners as much as possible; instead we will proactively try anything that will enhance the value of our IP. We believe that it is not worth attempting initiatives that produce short-term profits at the expense of long-term detrimental effects on our IP.” — Satoru Iwata
Iwata’s statement about the future of Nintendo’s IP was well said. If you over-saturate the market with your IP on any product you can wear or swallow, the value of the IP goes down. What are your thoughts on Iwata’s response from the Annual Shareholders’ Meeting? Share your thoughts and comments below!