Iwata feels, much like Michel Ancel, that the Wii U is difficult to communicate with consumers. He admits that it wasn’t as easy to get the GamePad across to buyers as the Wii’s motion controls were. However, he thinks that that can all change.
Mr. Iwata feels that the Wii U will catch on when they can actually get the console into people’s hands. How can they do that, you ask? Simple: games. By releasing games one after the other that take advantage of the Wii U’s unique features, Nintendo can turn the console around and start raking in the dough. All you have to do is look at what Pikmin 3 has done for the Wii U in Japan to know that this is true. If one title could do that, imagine what will happen when the Big N launches Super Mario 3D World, Donkey Kong Country Tropical Freeze, Mario Kart 8, and Smash Bros.
“Yes, exactly, just as you said. In the case of the Wii, for example, just by bundling Wii Sports, it was easily conveyed to the consumers that the Wii was a very unique and different system. But in the case of the Wii U, we have not come to that stage yet. We hoped that Nintendo Land would have been able to execute that kind of responsibility, but for those people who have only seen how other people are playing with the Wii U and Nintendo Land, they could not know how uniquely different the Wii U is from the Wii. As a result, Wii U is a machine for which the evaluation differs greatly depending on whether you own it at home or not. So, what we really need to do now is to launch software titles for the Wii U that can take advantage of its unique aspects, one after the other. So much so that a great number of people are able to touch the Wii U and feel how unique it is. We need to expand the number of such people. And once the number of people has reached critical mass, I think the public view of Nintendo will be changed.” – Satoru Iwata