Celebrity Kim Kardashian has made $85 million from her endorsement of the mobile app Kim Kardashian: Hollywood, which launched in June last year. The mobile game is free-to-play, but contains in-app purchases costing up to $99.99 each!

The app lets players rise through the ranks of the virtual Hollywood elite in order to make the A-list alongside Kim Kardashian herself. Kim has a 45% cut in the profits from in-app purchases, with the app taking in $200 million overall. Glu Mobile’s stock has also jumped by 42% since the release of the app.

This success could herald the beginning of a slew of celebrity-endorsed games, since mobile apps are increasingly becoming a brilliant way to make money (take the infamous Flappy Bird, for example, which was earning $50k per day before it was taken down). It just remains to be seen whether any other big names have the reputation necessary to pull this kind of profit.

What do you think of Kardashian’s app success? Comment below!

Source: Bloomberg

Our Verdict

Sean Ayres
Everything looks so much cooler in my mind.


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