Earlier this summer, Koei Tecmo announced that it was working on the follow-up to the 2006 Dead or Alive spin-off, Dead or Alive Xtreme 2. This new project, Dead or Alive Xtreme 3, is already in development, but Western fans shouldn’t get too excited just yet. Along with this announcement came the news that Dead or Alive Xtreme 3 is going to be exclusive to Japan and other Asian markets. Since this announcement, there has been a lot of back-and-forth discussion on whether the title will get localized. If Koei Tecmo’s latest statement is any indication, the company has decided to keep the exclusivity, at least for now.
In an official statement released yesterday, Koei Tecmo reconfirmed that
Dead or Alive Xtreme 3 is in development solely for Japan and Asian markets:
“The comments recently made by an employee regarding Dead or Alive Xtreme 3 on the official Dead or Alive Facebook page only reflect that individual’s opinion and not the opinion or business strategy of Koei Tecmo Games.
“We remain focused on delivering the best in fighting entertainment to our fans around the world, while consciously respecting and strategising to support the different global audiences the Dead or Alive franchise lends itself to.
“Dead or Alive Xtreme 3 remains in development and is still planned for release in Japan and Asia only.”
— Koei Tecmo
The comments being referred to in this statement date back to last week, when an employee posted a message on the franchise’s official Facebook page. In this message (which has since been removed), the employee cited social issues in the industry as the reason why
Dead or Alive Xtreme 3 is not being localized:
“We do not bring DOAX3 to the west and won’t have any plan change in the future. Do you know many issues happening in video game industry with regard to how to treat female in video game industry? We do not want to talk those things here. But certainly we have gone through in last year or two to come to our decision.”
The statement above was seen by many as Team Ninja and Koei Tecmo bowing to Western social pressure with regards to how they portray their female characters. This marks at least the third time that Koei Tecmo has denied the possibility of having a Western launch since the game’s announcement. This also goes against early statements by producer Yosuke Hayashi, stating that an adapted version could make its way West if the demand for it was high enough.
We may never know what the exact issue is with localizing
Dead or Alive Xtreme 3; however, the reason why isn’t of importance. For better or worse, this is a decision that Koei Tecmo has made and we just have to live with it. It doesn’t spell the end of the road for Western fans, though—while Koei Tecmo remains committed to keeping its word on the matter for the time being, fans always have the option to import the game if they so desire.