A lot of people have been left wondering what exactly Nintendo’s plan are with the Wii U. We’ve had next to no game support from the big N since launch, and the advertising has been extremely sparse. The ads they did end up releasing turned out to not get the intended results they were after. So, very little campaigning, no new game releases, and misconceptions are definitely not trends Nintendo wants to continue.
According to CVG, Nintendo has some big plans for the Wii U from the summer forward. Almost as if, dare I say it, like it’s a complete relaunch of the console. One such major bit will be that Nintendo apparently plans to launch Mario U (a 3D Mario adventure) by October at the latest. That is the only game CVG is willing to confirm, though they bring up the fact that Mario Kart will also be playable at E3, hinting at the release of that title this year as well.
The plan is to kick off the console at some point in the summer, with new games like Pikmin 3 and The Wonderful 101, followed by a slew of top notch games. Thus, this would make this summer through the end of the year appear very much like what the original launch should have looked like – a new game every month that is worth owning a Wii U for. We know that Nintendo will also have The Wind Waker HD for us this year, and that is likely considered part of that slate.
Maybe even more important to the cause as long as software is available will be how the Wii U is marketed.
Shelly Pearce, the PR director at Nintendo UK, told CVG: “From July onwards we will launch a succession of Wii U titles and we will promote these extensively until the end of the year. Marketing activity will include TV, print, online and PR as well as comprehensive experiential and social media campaigns”.
We can only hope this is the same stern strategy that will be employed at Nintendo of America. It may seem silly and odd to think Nintendo has kept everything close to the vest in order to come out firing close a year after they released the console, but sometimes it’s better to gear things up properly than to trickle a few things out there and not be able to sustain any momentum. It does certainly make the Wii U sound like it was released too early, given the slate it should have from this summer forward. Either way, at least there is some promise ahead.