Early on in the current generation of consoles, Microsoft hasn’t been particularly aggressive in their third-party strategy. Many third-party “exclusives” turned out to be only timed exclusives (Ryse: Son of Rome, Dead Rising 3, and Rise of the Tomb Raider), and Microsoft’s partnership with Call of Duty for early DLC has switched over to Sony. It looks like this is a trend we can expect to continue throughout the generation, as Xbox boss Phil Spencer has revealed that Microsoft is investing more in their first-party IP and won’t be paying out for third-party content very frequently.
“My Strategy is more around our own first party franchises, and investing in franchises that we own, and probably fewer exclusive deals for third party content. I want to have strong third party relations, but paying for many third party exclusives isn’t our long term strategy.
“This year, the fact that we’re shipping Halo 5, Gears of War, Forza 6, Fable, we can only do that and build that best line-up we’ve ever seen really on the back of franchises that we own. It’s great to have Tomb Raider as part of our line-up, but investing in first party, you’ll see more of that at gamescom next week, is really core to our strategy.”
— Phil Spencer
Are you happy with Phil Spencer’s strategy, or would you prefer that Microsoft be more aggressive in attracting third-party exclusive games and content to Xbox One? Sound off in the comments!