Earlier this year, Nintendo revealed that they were working on new gaming hardware with a codename of NX. Very little official information has been revealed (that’s supposed to be coming next year), but we’ve heard lots of rumors and reports that NX will encompass multiple devices or that it will be a hybrid of some kind between a handheld and a home console. There have also been rumblings that it’s packing impressive hardware, while others say it’s no more powerful than the current generation.

In a recent interview with Venture Beat, Xbox marketing boss Aaron Greenberg was asked for his thoughts on the rumors and his predictions on how it will affect the current console cycle. Greenberg responded by asserting that Nintendo has always been innovative and has always done things in a unique way.

GamesBeat: We’re starting to hear some rumors about what Nintendo might be doing next. Honestly, nobody knows what they’re going to do. But is it a worry? We’re going to have this system come out in the middle of a normal console cycle. Maybe the console cycle is going to be disrupted in a weird sort of way? Is that something you’ll have to deal with?

Greenberg: I’m not sure what Nintendo’s doing. I hear the same rumors and stuff that you do. I guess we’ll react to that when we know more. Nintendo’s always been innovative. They’ve always differentiated in their own way. They’ve always danced to their own tune, if you will. It wouldn’t surprise me if they do their own thing when the time is right. What they’ve done is unique and different. How they’ll compete with us remains to be seen.

In the past two generations we’ve seen Nintendo launch a console with a focus on motion controls and a console that works in tandem with tablet-like controller, as well as handhelds that pushed dual-screen technology, touch controls, and stereoscopic 3D. How would you like to see them innovate with NX?

Source: Venture Beat

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Ben Lamoreux

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