Microsoft held its annual E3 Media Briefing last month, unveiling the new Xbox One S, the upcoming Project Scorpio, the Xbox Play Anywhere program, custom controllers, and lots of exciting new games. This year’s show proved to be quite popular with fans, as Microsoft has written a blog declaring it their most viewed live event to date. The E3 Media Briefing itself was viewed over 6.6 million times, and the Xbox YouTube channel as a whole pulled in 27 million views during E3!

  • The Xbox E3 2016 Briefing was viewed over 6.6M times, an increase of 78% over last year and our most viewed live event to date.
  • During the week of E3, videos shared on the Xbox YouTube channel were viewed over 27M times, a massive increase of 184% over E3 2015.
  • Xbox received hundreds of E3 award nominations and wins from global outlets including IGN, Game Informer, Toronto Sun, USA Today, Atomix and Polygon.
  • In excess of 340,000 unique, customized controllers were created and saved in the all-new Xbox Design Lab.
  • The “Friendly Update” for Minecraft that delivered Minecraft Realms to mobile and Windows 10 devices, has seen over 4M people play together across Minecraft: Pocket Edition and Minecraft: Windows 10 Edition via Xbox Live.
  • Over 4M friendships were forged and 90M hours of multiplayer were played on Xbox Live during the week of E3 – that’s more friends than the whole population of Panama and over 10,000 years of consecutive gaming.
  • The response to the Halo Wars 2 Beta exceeded expectations with over 1M matches played, totaling more than 2M gameplay hours. The data and feedback gathered will play a crucial role in the development of the game, ensuring Halo Wars 2 is the RTS for everyone when it launches on Feb. 21, 2017.
  • In excess of 2M fans engaged with the newly launched Xbox Snapchat channel, checking out exclusive updates from the show floor and behind-the-scenes demos.
  • On Twitter, #XboxE3 was tweeted over 400K times throughout the course of E3, trended as the #1 topic worldwide for over an hour and a half, and was the most tweeted of any Xbox hashtag.

Source: Xbox Wire

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Ben Lamoreux

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