Nintendo has been very cautious about entering into partnerships and licensing out their IP since the early 1990s (well excuse me, Princess), but lately they’ve been rethinking that mindset. CEO Satoru Iwata has told investors that they will be more aggressive in expanding their brand, and we’re starting to see new partnerships emerge.

Last month, Nintendo announced that they are
teaming up with Universal Studios to create theme park attractions. Companies have been pitching theme park attractions to Nintendo for years, but Iwata was very impressed by Universal’s extremely detailed plans and immediately got legendary Nintendo developer Shigeru Miyamoto involved in talks as well. Miyamoto recently discussed the upcoming attractions, stating that they will be a “tremendous experience” for people who grew up with Nintendo games and now have their own children.

“We’ve come to the point where the kids who grew up playing Nintendo games are now parents who have their own kids. I think for them it will be a tremendous experience. We have all the knowledge of who the Mario character is, what the Mario world is and how it’s represented. We have been in constant communication with (Universal) communicating our vision to them, and they’re turning it into something that could exist within that park. It’s really about that partnership. That’s the challenge put forth to Universal Studios. How do you take something digital and bring it into the real world in a way that people can experience it in real life? That’s where we’re working together.”
— Shigeru Miyamoto

We’re not sure yet what kinds of attractions to expect, but with the talented teams at Universal Studios and the video game genius that is Shigeru Miyamoto working together, there’s plenty of reason to be excited. Hopefully the attractions can give longtime Nintendo fans an experience that brings back the joy of their childhood Nintendo memories while also introducing a new generation to the fun!

Source: USA Today

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Ben Lamoreux


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