A new survey completed by IDC and App Annie has revealed just how much mobile is dominating the market these days. 38% of the $85.4 billion spent on the worldwide gaming market in 2015 went to mobile, which earned $34.8 billion. Falling behind mobile at $29 billion were PC and Mac games, followed by console games at $18.5 billion. The last on the list were handheld games, totaling only $3 billion. The survey additionally revealed that the gap mobile gaming has above all other platforms has grown since its initial step into power in 2014.
Fabien Nicolas, the vice president of marketing communications at App Annie, stated the following:
“It is finally clear that mobile is the No. 1 platform. It is 40 percent of the overall customer spending on games, and it explains why Activision Blizzard bought King for $5.9 billion. When it comes to total time spent in games and total revenues, everyone is fully acknowledging mobile now.” —
Nicolas additionally mentioned that only a few companies have power across all major gaming platforms, most importantly mobile. The lineup includes Tencent, Activision Blizzard, and Electronic Arts. This is mostly due to the fact that mobile gaming did not spring up until recently, leaving a striking growth in 2014 as it dominated even PC gaming. Some mobile games, such as
Clash of Clans, even make monetary amounts comparable to big console names like Call of Duty. As mobile gaming increases its influence, especially as people receive phones and similar devices at younger and younger ages, the gaming industry may well be overtaken even more by the growing monster that is mobile gaming.
Source: Venture Beat