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More People in the US are Using Pokémon GO Than Twitter, Netflix, and Spotify

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Pokémon GO has been making headlines all week, and it doesn’t look like that’s going to stop any time soon, especially as it has restarted its global launch by coming to Germany and the UK. The app is seeing a lot of downloads, but perhaps more impressive is its daily active use percentage, which is continuing to climb over time. According to a report released this morning by SimilarWeb, a group that analyzes mobile app performance, Pokémon GO has already surpassed a number of popular programs in this area, including Twitter, Netflix, Pandora Radio, Hangouts, and Spotify Music.

The data is actually a few days old at this point, as they are analyzing the performance rates from Monday, July 11th, but even then GO‘s daily active use came out to 5.9% of all US Android users compared to Twitter’s 4.1%. It still has a long way to go before it catches up to the big programs like Instagram (13.1%) and Messenger (22.1%), but as word of the game continues to spread it may yet have a chance of reaching those levels. This is despite the fact that Pokémon GO has not been downloaded as much as any of these other programs, having only reached 10.8% of Android phones compared to Twitter’s 20% or Spotify’s 17%.

That said, Pokémon GO is the number one gaming app in terms of installs already, beating out other popular titles that have been out for years, like Candy Crush Saga and Clash of Clans. It is also faring better that a number of non-gaming apps, such as Viber, LinkedIn, ESPN, iFunny, Lyft, musical.ly, and Tinder. You can check out a few charts to see all these comparisons for yourself in the gallery below.

Are you enjoying Pokémon GO so far? How do you think these numbers might have changed since Monday? Do you think that its daily active use rate will continue to grow, or is this app just a fad that will soon die down and drop to more common levels? Give us your thoughts in the comments below!

Source: SimilarWeb

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