Nintendo has been under fire lately from rumors about artificial scarcity for their Nintendo Switch consoles, which have been in high demand and low supply since releasing on March 3, 2017. This gossip seems unfounded, as the shortage actually appears rooted in a stall in component production, but they are still taking steps to pacify their fans. Tweeting an apology and linking to a notice on their support website, Nintendo has addressed at least the Japanese portion of their audience with assurances that shipment volume will increase.
The struggle for hardware appears to also involve Apple Inc., as they and Nintendo compete to procure the NAND flash-memory chips required for their current hardware,
according to Market Watch. A Games Industry Analyst at Niko Partners tweeted to say:
“Expect Nintendo Switch shortages to continue through the rest of the year.
“Production is still capped right now due to component shortages.”
— Daniel Ahmad
For those of you who happen to be fluent in Japanese, Nintendo has also
tweeted out their own message. Google Translate reads it as “[Nintendo HP] “Nintendo Switch” We posted an apology and notice of shortage.” In the notice, Nintendo says, “We sincerely apologize to our customers and dealers for their inconvenience.” The statement continues on to reveals that they intend to increase shipments over the summer, especially for the
Splatoon 2 Switch bundle, and that “[f]or autumn and beyond, we will continue to work to ensure that as many products as possible can be delivered to our customers towards the end of the year.”
Meanwhile, major retailers in the U.S. are still marking their online stock as “sold out,” but GameStop announced in a recent press release that they are making more units available on a first-come first-serve basis. It does not seem that GameStop’s stock is related to Nintendo’s announcement, though, and it is unclear which stores will see an influx of consoles.
Unfortunately, it looks like product supply will continue to fall short of demand for the remainder of 2017, though Nintendo does want to make an effort to push more consoles onto the market in the coming months. For those of us still without, we may have to enjoy our older generation consoles a little while longer as we wait in line.
What do you think of Nintendo Switch’s shortage? Have you been waiting long to get your hands on a machine? Join the discussion in the comments below.