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Nintendo Considering Licensing IP for Other Mediums

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After the unofficially titled Hyrule Warriors announcement late last year, Nintendo followed up with a statement claiming their intent to license their iconic IP more freely in the future, and during tonight’s investors’ meeting, CEO Satoru Iwata shed more light on the matter. But it turns out, the company may be looking into more than just video games.

With Iwata stating third party licensing in the video game space offers “limited profit,” Nintendo plans on exploring ways to garner revenue in other areas. The first thought that comes to mind is the company bleeding into the toy market, an industry its family-friendly IP makes a lot of sense living in. But with Iwata’s vague statements, it’s not clear exactly what avenues they’re currently looking into.

Big changes are coming for the house that Mario built, but as usual, Nintendo isn’t offering anything concrete. What we do know is their video game business isn’t going anywhere, but that doesn’t mean they’re limiting themselves in their strategy to increase profits. What do you think of this recent development? Sound off in the comments section below.

Source: Twitter

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Ethan Lennaman
What's up Gamnesia readers, Name's Ethan. I like to make things up. It's my trade, my passion, and my lifeblood. I'm open to talk about any and all topics of discussion, should any of you care to engage me. Everything is fair game. Except the How I Met Your Mother finale. I'll talk about the Middle East, but I won't talk about that. And with that, I'll leave you with a quote from my favorite television series, Californication -- Rome is burning, he said, as he poured himself another drink. Yet, here I am knee deep in a river of p*****. Here it comes, she thought. Another self indulgent, whiskey soaked, diatribe about how f****** great everything was in the past. And how all us poor souls born too late to see the Stones at - wherever, or snort the good coke that they had at Studio 54 - well, we all just missed out on practically everything worth living for. And the worst part was, she agreed with him. Here we are, she thought, at the edge of the world - the very edge of western civilization and all of us are so desperate to feel something... anything... that we keep falling into each other and f****** our way toward the end of days. Cheers, fellow gamers. Long live Nintendo.

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