After the unofficially titled Hyrule Warriors announcement late last year, Nintendo followed up with a statement claiming their intent to license their iconic IP more freely in the future, and during tonight’s investors’ meeting, CEO Satoru Iwata shed more light on the matter. But it turns out, the company may be looking into more than just video games.
With Iwata stating third party licensing in the video game space offers “limited profit,” Nintendo plans on exploring ways to garner revenue in other areas. The first thought that comes to mind is the company bleeding into the toy market, an industry its family-friendly IP makes a lot of sense living in. But with Iwata’s vague statements, it’s not clear exactly what avenues they’re currently looking into.
Big changes are coming for the house that Mario built, but as usual, Nintendo isn’t offering anything concrete. What we do know is their video game business isn’t going anywhere, but that doesn’t mean they’re limiting themselves in their strategy to increase profits. What do you think of this recent development? Sound off in the comments section below.
On IP licensing nothing to announce today but looking at joint agreement, limited profit so looking at non games usage
— David Gibson (@gibbogame) May 8, 2014