In recent months there has been some controversy surrounding Nintendo’s YouTube policies (and other companies as well), specifically in regards to them claiming videos that contain Nintendo content (such as video walkthroughs) and taking all of the revenue. Nintendo has responded by launching a website for the Nintendo Creators Program. The program is currently in beta and by signing up, you can be approved by Nintendo and granted a license to upload their content, which entitles you to a share of the advertising revenue generated by that content.

If you’re interested in joining the Nintendo Creators Program, you can sign up
here. The details and rules of the revenue sharing are as follows:

  • You can register single videos or entire channels.
  • When you register a channel, you will be eligible to receive a share of advertising revenue from Nintendo for all videos included in that channel, regardless of their content. If you only want some videos to apply to this program, please register each video individually.
  • You can only use channels or videos that contain copyrighted content related to game titles specified by Nintendo, and they must be your original creations. Be sure your videos do not contain copyrighted material from third parties or content from unconfirmed game titles. See here for a list of Nintendo game titles specified for use with this program.
  • It can regularly take up to three business days for your registered content to be reviewed and finalized.
  • The advertisement revenue share is 70% for channels and 60% for videos. (This rate may be changed arbitrarily. )
  • In order to comply with applicable laws and regulations, and as a condition to participating in the Nintendo Creators Program, you must include the following disclosure with any videos you create that contain Nintendo content:

I have a license to use Nintendo’s content in this video through the Nintendo Creators Program. This video is not sponsored or endorsed by Nintendo, but any advertising revenue from this video will be shared with Nintendo.

This disclosure may be spoken (e.g., in the YouTube video) or written (e.g., in the YouTube caption or as on-screen text in the video). Regardless of format, you need to make sure the disclosure is prominently presented, easy to understand, and clearly visible and/or audible to anyone who views your video.

You can find a list of games supported by the program here, and you can sign up here.

Our Verdict

Ben Lamoreux


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