Yesterday, Nintendo launched its “Creator Encouragement Program” in Japan, which, as the name suggests, encourages the creation of Nintendo-themed fan content. Some of the details have become available with the launch of the program, which not only now allows NicoNico Douga users to make and benefit from their fan content independently, but offers support to them and rewards the promotion. This is much different than their less-than-popular YouTube affiliate program that shared ad revenue with YouTube creators.
While Nintendo’s history with fan content has been dicey in the past, they seem to have some pretty good plans to benefit both the fan creators and themselves. The Encouragement Program includes a list of 250 games from all ages, from the NES to the present, which can be used by NicoNico creators to be eligible for support. Users who register for the program can earn incentive pay from Nintendo based on its popularity and how much it contributes to the promotion of a Nintendo product. If it goes well, hopefully Nintendo will extend this support to YouTube or other, more global platforms as well.