Playing through Nintendo’s upcoming platformer Chibi-Robo! Zip Lash, one might notice that Chibi-Robo’s world is populated with real-world, brand-name snack foods, such as Pocky and Utz potato chips. Nintendo World Report spoke with producer Risa Tabata to see why Nintendo decided to add these curious items.

Tabata explains:

“We were trying to think of ways to express [how tiny Chibi-Robo is] to give you a point of reference to show you how small he is in real life. Since this time there are no people around, [the snacks are] something we can give you to compare…Because the game itself takes place around the world in various places, we thought coming up with different monuments that you see around the world, such as the Statue of Liberty or the Pyramids, but that would be way too big to use as a reference for a tiny little robot. And that’s when I thought ‘What’s something that’s around us all the time, and makes people happy to see or to find in game?’ I personally also love snacks too, so I thought this is a great idea to implement in the game.” —
Risa Tabata

The process of getting these brand-name objects into the game involved Tabata personally visiting 30 different Japanese food companies. Her boss and fellow Nintendo producer Kensuke Tanabe humorously recalls:

“Around this time in Japan, it is super hot and humid. So she was wearing her business attire, walking around the whole country, travelling to present this idea to all these people. I myself was sitting in the office, just chilling, thinking ‘She’s going through such a hard labor.'” —
Kensuke Tanabe

Source: Nintendo World Report

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Alex Zangari
Hi, I'm Alex. I'm a lifelong Nintendo fan and PC gamer. A few of my all-time favourite video games include The Legend of Zeldas: Twilight Princess and Majora's Mask, Mass Effect 2, Rayman 2, and most importantly, Xenoblade. If I ever catch you making a "really feeling it" joke in our comments, you can bet your ass I'll hide it, you casual scum. Feel free to send me a private message if you have something you'd like to discuss... or if you just want to say hi!

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