Prior to his tragic passing, Nintendo President Satoru Iwata made the decision to prioritize the expansion of the Nintendo brand. Nintendo has been extremely cautious about lending their characters out to business partners like movie makers and merchandisers for years, but Iwata set plans in motion to bring Nintendo characters to smart phones, theme parks, and more.

Last Summer, Nintendo legend Shigeru Miyamoto revealed that the company is also looking to
expand into the realm of movies, and we’ve even heard rumblings that they could team up with a major partner like Disney. Nintendo has been fairly quiet on the issue in recent months, but that could be changing. Speaking with the Mainichi Shinbun newspaper, Nintendo President Tatsumi Kimishima confirmed that Nintendo’s plans to expand into the mobile market and theme parks are progressing nicely, and he also revealed that Nintendo is making progress on expanding into movies and anime via character licensing. Kimishima didn’t give any specific examples, but it’s possible that we’ll hear more at the company’s next investor briefing in February.

Source: Mainichi Shinbun (via Dr. Serkan Toto)

Our Verdict

Ben Lamoreux


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