During the company’s recent financial results briefing, Nintendo president Tatsumi Kimishima discussed the growing success of Intelligent Systems’ Fire Emblem franchise, including a recent boom in sales of the most recent games in America. According to Kimishima, sales data for the last two entries in the series (Awakening and both versions of Fates) show that demand for the games is initially higher in Japan at launch, but the games sell better over a longer period of time in America. He later stated that the Fire Emblem series had become a “major IP” for Nintendo, so it looks like the franchise won’t be going anywhere anytime soon! Here are Kimishima’s full statements:
“Sales surpassed the 500,000 mark in the U.S. in Week 6 and have continued without losing momentum. Recently, sales caught up to Japan and are even maintaining a pace slightly higher than in the Japanese market. This graph adds a comparison with the previous entry in the series, Fire Emblem Awakening. As you can see, there are major differences in the trends in the Japanese and American markets. In Japan, most of the demand is filled within the first few weeks after launch, but the Fire Emblem series continues to perform well over a long period in the U.S. In the past, the Fire Emblem series did not sell as well in the U.S. as it did in Japan. However, Fire Emblem Awakening greatly expanded the user base for the series, and the current entry, Fire Emblem Fates, has been popular abroad as well since launch.
“As I mentioned before, the latest title, Fire Emblem Fates, is selling well in America and has found a wide audience outside of Japan as well. We have also released many spin-off titles and related products, and this has become a major IP for Nintendo, both in name and in substance.” — Tatsumi Kimishima
You can check out the graph that Mr. Kimishima references by clicking in the gallery below.