In a recent interview with the journalism giant know as TIME magazine, Reggie Fils-Aimé, Nintendo of America’s president, had some pretty interesting comments regarding Amiibo. Reggie stated that, “in many ways it’s reflective of where Nintendo’s going in the future.” He goes on to explain that Nintendo’s NFC figures are leveraging their IP, and that’s something Nintendo is focusing on in the coming years. This matches up with Shigeru Miyamoto’s comments on using Nintendo’s IP more aggressively with NX back in October.

Read the full quote from Reggie below:

“From a North American perspective, we’ve sold 9 million Amiibo. It’s a huge number. And I dwell on Amiibo because in many ways it’s reflective of where Nintendo’s going in the future. Leveraging our IP, leveraging our IP in a variety of different ways, whether it’s to drive our dedicated games business, whether it’s to drive our smartphone initiatives, whether it’s to leverage our partnerships with other companies like Universal Studios in creating unique attractions.

“We are going to leverage our IP to make people smile and to have these differentiated experiences that will drive our profitability. So those are the things that drove the performance, and certainly as we look to the future it provides a bit of a playbook of where we’re going from here.”
— Reggie Fils-Aime

If Amiibo is a glimpse into Nintendo’s future, do you think you will be content with that future? Let us hear your thoughts on Reggie’s statement in the comments below.

Source: TIME (via Nintendo Everything)

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Darrin W. Harr II
Darrin W. Harr II started gaming at an early age. Even though he was born in one of the later generations of consoles, he started from the very beginning on his grandparents' NES. Playing games such as Wrecking Crew, Super Mario Bros., and Duck Hunt, Darrin spent countless hours of his childhood filled with the entertainment and joy these games brought him. In his later years, he took a big step up and started to familiarize himself with his uncle's Nintendo DS. It was then when he became obsessed with one of the best Game Boy titles of all time, Astro Boy: Omega Factor. After becoming stuck and very frustrated with the game, he pulled out a game cartridge from his uncle's DS bag. As Darrin read the inscription on the cartridge, clouds parted and sunlight shown through the window: the game was titled, "The Legend of Zelda: Phantom Hourglass." Darrin played this game to his heart's content, until one day, his grandmother bought him Spirit Tracks, the sequel to Phantom Hourglass. This was the first Zelda title that Darrin actually finished, and the Zelda title that transformed him into a member of the Zelda fanbase. It was then when he decided to play more Zelda games, such as Ocarina of Time and Skyward Sword. In 2013, Darrin became fascinated with a website know as Zelda Informer. Reading their news coverage and in-depth editorials, Zelda Informer helped Darrin to realize that The Legend of Zelda series contains a vast amount of interesting lore. He needed to learn more. After reading numerous Zelda wiki articles and Zelda Informer editorials, Darrin eventually applied to the website, and was accepted around New Year 2015. He later joined Gamnesia in November 2015. Also, yes, Darrin wrote this in the third-person. Twitter: @realDern

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