In a recent interview with the journalism giant know as TIME magazine, Reggie Fils-Aimé, Nintendo of America’s president, had some pretty interesting comments regarding Amiibo. Reggie stated that, “in many ways it’s reflective of where Nintendo’s going in the future.” He goes on to explain that Nintendo’s NFC figures are leveraging their IP, and that’s something Nintendo is focusing on in the coming years. This matches up with Shigeru Miyamoto’s comments on using Nintendo’s IP more aggressively with NX back in October.
Read the full quote from Reggie below:
“From a North American perspective, we’ve sold 9 million Amiibo. It’s a huge number. And I dwell on Amiibo because in many ways it’s reflective of where Nintendo’s going in the future. Leveraging our IP, leveraging our IP in a variety of different ways, whether it’s to drive our dedicated games business, whether it’s to drive our smartphone initiatives, whether it’s to leverage our partnerships with other companies like Universal Studios in creating unique attractions.
“We are going to leverage our IP to make people smile and to have these differentiated experiences that will drive our profitability. So those are the things that drove the performance, and certainly as we look to the future it provides a bit of a playbook of where we’re going from here.”
— Reggie Fils-Aime
If Amiibo is a glimpse into Nintendo’s future, do you think you will be content with that future? Let us hear your thoughts on Reggie’s statement in the comments below.