Recently, President of Nintendo Satoru Iwata presented the second quarter financial reports for the company. In this report, he examined the correlation of online activity and digital downloads in the past few years. Given this information, it looks like Nintendo is realizing they need to start expanding their digital presence in the eShop.
In our recent presentations, I have repeatedly stated that a significant expansion of our digital business is required to adapt to the changes in the business conditions and to create new business opportunities. — Satoru Iwata
In the report, Iwata points out that digital sales have dropped in 2011 and 2012, but in the past year they’ve more than doubled, gaining Nintendo a profit of 11.4 billion yen, or a little over $115 million. As Nintendo builds their hardware to better be adapted to the Internet age, we could see more games coming to the Virtual Console. The eShop is not only being used to sell games, but also providing a number of services for fans.
We have provided various methods of micropayment for enriched download-only games and services for Nintendo 3DS and Wii U, whose Internet-connection ratios are significantly higher than our previous platforms. And we have provided a means for our consumers to periodically source information about games through Nintendo eShop, as shown by the fact that it is now the most popular way to watch Nintendo Direct videos. — Satoru Iwata
Iwata goes onto say that they have expanded their range of payment methods, including “Point Of Sales Activation” (POSA) cards, which can be purchased in stores. Having an expanded digital library would be perfect for the fans who want to be able to play all of their favorite Nintendo games on one console. It would also make sense for them to combine the Wii and Wii U portions of the Wii U console into one screen, if only for aesthetic purposes. Many people like to show off their collection of games, and that’s very difficult to do when games are separated between the two different menus. I also wouldn’t mind if they got rid of Nintendo “Points” all together, and just stuck to simple cash. If players could have their debit cards linked to the console like Steam allows, purchases would be much more intuitive and streamlined.
What do you think? Could this be good news in helping turn Nintendo’s slow sales around? Let us know what you think in the comments!