During the announcement festivities for a special gaming event called “Tokaigi Game Party Japan 2015,” Nintendo CEO Satoru Iwata appeared as a sponsor and made an exciting announcement. Nintendo is now officially allowing their intellectual properties to be used by fans for derivative works. Iwata made this announcement as a video played showing off Let’s Plays, music covers, and fanart as examples.
Additionally, Nintendo content is now eligible for Nicovideo’s (Japanese video service) “Creative Endorsement Program,” allowing popular content creators to monetize their Nintendo-related works. We’re eager to see if something similar is announced for the West, especially given Nintendo’s previous stance that they own all the profits from YouTube videos featuring Nintendo content.