One area where Nintendo has greatly lacked in recent years is third-party relationships. Nintendo has a wonderful lineup of first-party games, but they’ve struggled to attract multiplatform titles and third-party exclusives and have been very wary about entering into partnerships. We’ve seen that start to change this year, with Nintendo announcing partnerships with DeNA and Universal Studios, as well as a Skylanders/Amiibo partnership with Activision.
Nintendo is more open to working with partners than they have been in a long time, and people are taking notice. According to Nintendo CEO Satoru Iwata, “many” different third-party companies proposed partnerships to Nintendo at E3.
“Nintendo is collaborating with various software publishers. At E3, which was held in the U.S. and is the largest trade show in the video game industry, we received many proposals for joint initiatives. In addition, Japanese software publishers have close relationships with our licensing department on a regular basis. As for collaborations with software publishers or their games, please consider that there are various ongoing projects below the surface.”
— Satoru Iwata
Whether these joint ventures are for games, accessories, or something outside of gaming is yet to be seen, but it’s good to hear that Nintendo’s third-party relations are improving. What third-party companies would you like to see Nintendo work with?