There hasn’t been a Nintendo game launched in July since 2007, so that tells you they are avoiding the summer for a particular reason. Nintendo’s Senior Director of Corporate Communications, Charlie Scibetta, explained to Nintendo World Report that school graduations is actually a key time for them to launch games.

Scibetta said, “We do the bulk of our business in the holiday season, probably about 60% in October, November, and December. You want to launch games when people are in the mood to buy.” Which, really that makes sense. Holiday shopping is on almost everyone’s mind during the fall/winter months, and people enjoy those games throughout the summer. Having too many games release at once is overwhelming, so I like Nintendo’s business strategy for launching them later. What’s your opinion on how they launch games? Share in the comments!

Source: Nintendo World Report (via Nintendo Everything)

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Mariah Beem
I am very fond of video games, which is why I chose my major of Video Game Design with focus on Narrative. The idea of being able to make people feel the way I do about games through my own game is my main goal. I want to be able to give gamers a way to connect and be brought together by an experience that could be powered by elation, sadness, or even fear. It is emotions such as those that hook people into games and make them want more. By connecting a well-thought story with mechanics, character design, level design, and even audio, a game can be unstoppable - and ridiculously fun to play. I believe that narrative design is not a static thing. For narrative to be done well, it must be fluid and dynamic - something that is able to be changed by the player. Whether that be by choices, the knowledge the player gains from exploring, or simply who the player talks to, the story must bend and change and grow. This is why I want to be a narrative designer: there is definitely more to it than meets the eye, and I love a challenge.

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