There hasn’t been a Nintendo game launched in July since 2007, so that tells you they are avoiding the summer for a particular reason. Nintendo’s Senior Director of Corporate Communications, Charlie Scibetta, explained to Nintendo World Report that school graduations is actually a key time for them to launch games.
Scibetta said, “We do the bulk of our business in the holiday season, probably about 60% in October, November, and December. You want to launch games when people are in the mood to buy.” Which, really that makes sense. Holiday shopping is on almost everyone’s mind during the fall/winter months, and people enjoy those games throughout the summer. Having too many games release at once is overwhelming, so I like Nintendo’s business strategy for launching them later. What’s your opinion on how they launch games? Share in the comments!