Nintendo recently lifted the veil on their upcoming console, Nintendo Switch, but there are still many unanswered questions, including pricing. Back when Switch was just known as “NX,” Nintendo President Tatsumi Kimishima said that it wouldn’t be sold for a loss at launch, and he reiterated that sentiment following the company’s second quarter earnings release. However, this time he also clarified that Nintendo is listening to fans when it comes to price, and they want to stay in line with consumer expectations.
On Switch: Nintendo CEO says company won't make loss by selling it; but also listening to what consumers expect from us when setting price.
— Takashi Mochizuki (@mochi_wsj) October 26, 2016