Nintendo intends to launch five different mobile apps over the next year, and they’ve chosen an odd one to head up these efforts:
Miitomo, a title that focuses on using Miis to communicate from a different angle than most social media has gone. It seems like a strange choice, given that many predicted they would opt to use IP like Mario or Zelda for their first entry, but recent comments from Reggie Fils-Aime state that they have significant goals for mobile. The first of those is to create a community on mobile that can be sustained for long periods of time, and Nintendo maintains that Miitomo is the perfect choice to start this task.
“Our overall mobile goals are significant. We’re aiming to create multiple apps retaining popularity over extended periods of time—simultaneously. We’re not making any predictions, but we currently have active sustaining communities congregated around franchises like Super Smash Bros. and Mario Kart and Splatoon. Can we do the same thing on mobile? We hope so.
“We’re also looking at Miitomo as a long-term opportunity. We expect that the Miitomo experience will expand and evolve over time through updates. It’s a service that we will continue to add to. In that sense, looking to quickly make a judgment on the impact of Miitomo may not tell the full story like it would with a traditional packaged game.
“Another aspect of Miitomo that we believe to be important is its interaction with our new My Nintendo service. The two will launch at the same time, and My Nintendo will bring a variety of benefits to Miitomo users. Out of the gate, My Nintendo will be a points-based reward program but over time will evolve into a true hub for all the different ways that people can interact with Nintendo. It’s a significant long-term initiative for us that starts with Miitomo and will grow from there.”
— Reggie Fils-Aime
Miitomo will be an ever-evolving title that will grab and keep players’ attention; in doing so, they will become more heavily involved with the My Nintendo service. Miitomo and My Nintendo are closely linked, so it is the best app in their lineup for getting players involved in the rewards program. As time goes on, My Nintendo will become the “true hub” of Nintendo’s interactions with fans, so getting as many fans as possible involved as early as possible is of great importance to Nintendo.
What do you think of this strategy? Does it make sense to you for them to start things off with Miitomo, or are you getting tired of waiting for them to announce something more game-like? Let us know in the comments below!