Nintendo intends to launch five different mobile apps over the next year, and they’ve chosen an odd one to head up these efforts:
Miitomo, a title that focuses on using Miis to communicate from a different angle than most social media has gone. It seems like a strange choice, given that many predicted they would opt to use IP like Mario or Zelda for their first entry, but recent comments from Reggie Fils-Aime state that they have significant goals for mobile. The first of those is to create a community on mobile that can be sustained for long periods of time, and Nintendo maintains that Miitomo is the perfect choice to start this task.

“Our overall mobile goals are significant. We’re aiming to create multiple apps retaining popularity over extended periods of time—simultaneously. We’re not making any predictions, but we currently have active sustaining communities congregated around franchises like Super Smash Bros. and Mario Kart and Splatoon. Can we do the same thing on mobile? We hope so.

“We’re also looking at Miitomo as a long-term opportunity. We expect that the Miitomo experience will expand and evolve over time through updates. It’s a service that we will continue to add to. In that sense, looking to quickly make a judgment on the impact of Miitomo may not tell the full story like it would with a traditional packaged game.

“Another aspect of Miitomo that we believe to be important is its interaction with our new My Nintendo service. The two will launch at the same time, and My Nintendo will bring a variety of benefits to Miitomo users. Out of the gate, My Nintendo will be a points-based reward program but over time will evolve into a true hub for all the different ways that people can interact with Nintendo. It’s a significant long-term initiative for us that starts with Miitomo and will grow from there.”
— Reggie Fils-Aime

In summary,
Miitomo will be an ever-evolving title that will grab and keep players’ attention; in doing so, they will become more heavily involved with the My Nintendo service. Miitomo and My Nintendo are closely linked, so it is the best app in their lineup for getting players involved in the rewards program. As time goes on, My Nintendo will become the “true hub” of Nintendo’s interactions with fans, so getting as many fans as possible involved as early as possible is of great importance to Nintendo.

What do you think of this strategy? Does it make sense to you for them to start things off with Miitomo, or are you getting tired of waiting for them to announce something more game-like? Let us know in the comments below!

Source: Time

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Tyler Meehan
Tyler is verbose. He apologizes for that. Tyler "Alpha" Meehan's first experiences with gaming came from his cousins' NES and the Mario games that went with it. They were fun, but merely brief distractions while on the road (yes, they had an NES in their car. It was awesome, and he was jealous). Still, nothing compared to his Star Wars books. OR SO HE THOUGHT. His love of gaming truly began when he and a friend came together to beat the Nintendo 64's Mission: Impossible, a challenge so intense that Tyler bought his own console to facilitate its defeat. Upon being introduced to Ocarina of Time (an introduction that included, among other spoilers, the freakin' final boss fight. GEEZ, PHILIP), his lot in life as a Nintendo fanboy was sealed in stone. His ability to recall absolutely useless video game information served him well during the Pokémon craze, and helped him aid numerous friends in their own endeavors to defeat games like Majora's Mask and Kingdom Hearts. Those were good days. Good days... The Zelda series soon became his primary obsession fascination, but additionally he was soon introduced to text-based RPGs by one of his schoolmates. Discovering that he had a knack for the English language and a strong love of telling stories, he started putting effort into writing his own storylines. That all got put onto the backburner, though, when he discovered the Zelda online community, particularly The Desert Colossus's Hyrule Adventures 2, an online text RPG based in the Zelda world. He joined under the pseudonym of "Alpha" and soon became one of their lead writers, going so far as to join the moderator staff and, in a year's time, become the head administrator of the RPG. During this time, Twilight Princess was released, and he joined several other TDCers in posting their thoughts on the game - his "Twilight Impression Posts" lasted for several months and were well received by the community. Staying on even after the webmaster was forced to retire, he continued to provide occasional news posts and articles for the site, until it became clear that the site was dying. He turned his focus back to Hyrule Adventures 2 and his college studies, until the latter forced him to stop work on the former. Tyler graduated a few years ago from the Georgia Institute of Technology with a Bachelors in Computer Science, and now serves as a software engineer for a rather large company that he doesn't feel like telling you all about (he's a jerk like that sometimes). His love of gaming and writing still strong, he joined the Zelda Informer staff in early 2013 to write a walkthrough for The Wind Waker, but later began using his English skills to become ZI and Gamnesia's first dedicated Copy Editor. When not trying to get Brian to shut up in Gamnesia's group chat, he spends his time writing Zelda fanfiction, planning some original fantasy stories that he may or may not try to publish some day, and playing games on his Wii, PlayStation 3, and Nintendo 3DS. He intends to get a WiiU sooner or later, probably around when Pikmin 3 comes out, but has little interest in the other consoles currently. Also, he can't stand writing bios in first-person. Talking about yourself like that is just...weird.

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