sold over 15 million units in the previous fiscal year, but that’s just the beginning. For fiscal 2018 (April 1, 2018 through March 31, 2019) Nintendo is projecting even more impressive numbers, as they expect to sell another 20 million Switch consoles. Nintendo has several strategies for reaching this ambitious goal, and one of them is reaching out to players who have been left behind.
Speaking with investors, Nintendo President Tatsumi discussed the difficulty of trying to sell 20 million Switch consoles in fiscal 2018. Accomplishing this task requires a strong software lineup, including games meant to attract “those who have not been playing video games recently.”
“We set a sales target for the Nintendo Switch hardware of 20 million units during this fiscal year because it is essential that we exceed the 15.05 million units sold last fiscal year, and in order to sell more units than we did last fiscal year, the software lineup we have planned is meant to attract people including those who have not been playing video games recently. We have reached a consensus across the entire organization, including our overseas subsidiaries, to work towards reaching this level. That number of 20 million units is not one we will reach easily, but I believe we are primed to do it.”
— Tatsumi Kimishima
In its first year, Nintendo Switch did a great job at attracting gamers who have been left behind. Games like Super Mario Odyssey and The Legend of Zelda: Breath of the Wild had the right blend of back-to-basics nostalgia and innovation, and they both ended up as critically-acclaimed masterpieces and top sellers. It sounds like Nintendo has more games in this mold in the works for 2018. What do you hope to see?