2017 is a big year for Nintendo, in a lot of ways, but the biggest one is no doubt the upcoming launch of their brand new console, the Nintendo Switch. With little more than a month left to go before their portable console hits store shelves, the Big N has just announced that they’ll be using one of the biggest venues of the year to advertise the device: the Super Bowl. Sometime during the event this Sunday, Nintendo will air a brand new commercial focusing on the Switch and The Legend of Zelda: Breath of the Wild, which should generate tons of exposure and interest among viewers.

There are two versions of this new commercial: the Super Bowl ad itself, which focuses almost exclusively on Breath of the Wild and the Switch’s portable nature, and an extended version meant solely for the internet that gives a look at many more games and features of the system. Following the success of the initial Switch reveal and the criticisms that arose after their January Switch event, this strikes me as a very wise move. The Super Bowl commercial focuses on the system’s biggest launch game and its primary gimmick, making it clear what the Switch is capable of to new viewers, rather than bogging the message down by trying to communicate how the controllers work or by throwing in looks at other, less-anticipated titles.

In 2016, The Pokémon Company pulled this same move for Pokémon‘s twentieth anniversary, though their commercial was more of a general celebration of the series rather than an advertisement for a specific game or device. That one ended up getting high praise from viewers, but we’ll have to wait and see how well Nintendo’s own fist Super Bowl ad resonates with viewers this time.

Are you excited to see Nintendo pushing their system during the Super Bowl? How well do you think this commercial will perform? You can check out both the commercial and its extended version below, and then leave us a comment with your thoughts!

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Tyler Meehan
Tyler is verbose. He apologizes for that. Tyler "Alpha" Meehan's first experiences with gaming came from his cousins' NES and the Mario games that went with it. They were fun, but merely brief distractions while on the road (yes, they had an NES in their car. It was awesome, and he was jealous). Still, nothing compared to his Star Wars books. OR SO HE THOUGHT. His love of gaming truly began when he and a friend came together to beat the Nintendo 64's Mission: Impossible, a challenge so intense that Tyler bought his own console to facilitate its defeat. Upon being introduced to Ocarina of Time (an introduction that included, among other spoilers, the freakin' final boss fight. GEEZ, PHILIP), his lot in life as a Nintendo fanboy was sealed in stone. His ability to recall absolutely useless video game information served him well during the Pokémon craze, and helped him aid numerous friends in their own endeavors to defeat games like Majora's Mask and Kingdom Hearts. Those were good days. Good days... The Zelda series soon became his primary obsession fascination, but additionally he was soon introduced to text-based RPGs by one of his schoolmates. Discovering that he had a knack for the English language and a strong love of telling stories, he started putting effort into writing his own storylines. That all got put onto the backburner, though, when he discovered the Zelda online community, particularly The Desert Colossus's Hyrule Adventures 2, an online text RPG based in the Zelda world. He joined under the pseudonym of "Alpha" and soon became one of their lead writers, going so far as to join the moderator staff and, in a year's time, become the head administrator of the RPG. During this time, Twilight Princess was released, and he joined several other TDCers in posting their thoughts on the game - his "Twilight Impression Posts" lasted for several months and were well received by the community. Staying on even after the webmaster was forced to retire, he continued to provide occasional news posts and articles for the site, until it became clear that the site was dying. He turned his focus back to Hyrule Adventures 2 and his college studies, until the latter forced him to stop work on the former. Tyler graduated a few years ago from the Georgia Institute of Technology with a Bachelors in Computer Science, and now serves as a software engineer for a rather large company that he doesn't feel like telling you all about (he's a jerk like that sometimes). His love of gaming and writing still strong, he joined the Zelda Informer staff in early 2013 to write a walkthrough for The Wind Waker, but later began using his English skills to become ZI and Gamnesia's first dedicated Copy Editor. When not trying to get Brian to shut up in Gamnesia's group chat, he spends his time writing Zelda fanfiction, planning some original fantasy stories that he may or may not try to publish some day, and playing games on his Wii, PlayStation 3, and Nintendo 3DS. He intends to get a WiiU sooner or later, probably around when Pikmin 3 comes out, but has little interest in the other consoles currently. Also, he can't stand writing bios in first-person. Talking about yourself like that is just...weird.

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