Earlier this year, Nintendo announced plans to partner up with Japanese mobile game publisher DeNA to create Nintendo games for tablets and smartphones. Nintendo and DeNA intend to release their first game later this year and a total of five games by March 31, 2017. DeNA West CEO Shintaro Asako revealed some more details today, including the fact that we can expect an incredible amount of variety out of these games.

Asako calls the partnership with Nintendo “the most crucial partnership” DeNA has ever had, and they hope to attract “hundreds of millions.” As such, each of the five games they release will use a different IP. Additionally, each one of those games will be in a different genre. After the initial announcement, Asako clarified the decision:

“I understand some people like RPGs, casual games. That’s why we decided to work together to create five games, hitting on different genre-utilizing IPs.” — Shintaro Asako

Asako says that working with Nintendo’s games is a challenge because “people are expecting a lot.” However, he’s confident that they can make it work. He pointed to the success of the Kim Kardashian game as an example of a big brand can become profitable in the hands of mobile experts. That’s a comparison that some Nintendo fans may not be pleased to hear, but it was certainly a profitable venture.

Source: Pocket Gamer

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Ben Lamoreux


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