Nordic Games wasn’t really a big name in the gaming industry until 2013, when THQ filed for bankruptcy and Nordic came out of nowhere to buy up a number of the company’s intellectual properties—including the Darksiders franchise, for which Nordic recently announced a remastered version of the first title. But Nordic has much bigger plans than just re-releasing old games, instead hoping to utilize the “highly competitive portfolio of IP” they purchased from THQ to move their company forward. In light of this, they have decided to rebrand their company, officially renaming themselves “THQ Nordic.”
“One could say the most defining moment for our company happened in 2013, grabbing headlines like; ‘Who the f*** is Nordic Games?,’ ‘Darksiders Gets Bought By…Nordic Games?,’ and ‘Nordic Games explains who the f they are, plans for THQ assets’.
“While we take great pride in our Swedish roots and accomplished a great deal under the Nordic Games masthead, we decided it was time to incorporate the THQ name. Those key brands will continue to shape our business in a meaningful way going forward, and THQ Nordic represents a core approach of doing much more than owning a highly competitive portfolio of IP.
“We cherish them, and align them with the very best development resources to expand upon them with the level of experience that communities and established fan bases expect and deserve.” — Lars Wingefors, CEO of THQ Nordic
Additionally, Wingefors went on to say that THQ Nordic has “23 game projects in development,” thirteen of which “have not yet been publicly announced but are sure to be in the next months.” No doubt many of these will be based on THQ properties they now own, possibly including new entries in the Darksiders, de Blob, or Destroy All Humans! franchises.
What do you think of Nordic’s rebranding? Are you hopeful for the return of old, excellent THQ series, and do you think Nordic will do a good job with these games? Or are you worried that Nordic might not live up to the standards set by these franchises? Give us your thoughts in the comments!