Fellow gamers and junk food junkies -brace yourselves, for this announcement may be the greatest occurrence to happen between the Gaming and Food industries since virtual sliced bread. Pizza Hut and Microsoft have collaborated to create an app which will allow Xbox Live members to order from the restaurant’s menu directly through their Xbox 360.

This new Pizza Hut app makes the entire menu accessible to users, where they will then be able to place orders for their own customized pizzas. Users can link their Xbox and PizzaHut.com accounts and save their order settings to use again, as well as taking advantages of deals at local stores.

The app will also let users order from the full menu so that not only pizza, but pasta, breadsticks and wings may also be ordered via Xbox. And of course, the app will feature a Facebook connection- So that you can taunt your friends with what you are eating and they are not.

Larry Hryb, Microsoft’s Xbox Director of Programming, has said that this app was created through a “mutual conversation” between Pizza Hut and the Xbox team. The app is the very first of its kind, allowing players to purchase tangible goods via an app dedicated to their consoles.

“We’re always looking at ways to give our audience more of what they’re interested in, if you look at our audience, they love pizza. I mean, who doesn’t? It has international appeal, and Pizza Hut is a recognized brand that matches up well with the Xbox brand.” — Larry Hryb

Although the ability to order something via app is a new experience for the Xbox, this is far from Pizza Hut’s first ordering app, having published some of the first mobile apps devoted to the subject, and which allowed consumers the option to order food online in 1994.  

“Pizza Hut has always showed affinity for new ways to order products, now we can do it on console. The app was a logical progression.” — Larry Hryb

Despite the past failures of other apps dedicated to shopping, Hryb believes that in this instance the idea may work, stating that it allows users an alternate way to order as opposed to methods which may not be available to certain individuals.

Hryb clearly seems to believe that the app is an innovation in itself, creating an opportunity for “tremendous entertainment options”. However, not everyone shares his opinion on the matter. Micheal Pachter, Wedbush Securities research analyst, is not confident in the apps potential to have a significant impact.

“[It’s] not at all important, I can do it with my cell phone, don’t see how it makes things easier to do so through the Xbox. Sounds really lame, with extremely limited market potential.” — Micheal Pachter

Pizza Hut for Xbox will be available for Xbox Live users on Tuesday, April 23. Xbox users who download and order through the Pizza Hut app before May 6 will get 15 percent off their first purchase.

So what do our lovely viewers think? Good Idea? Bad Idea? Share your thoughts in the comments below!

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Michelle Wetherbee
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