Internet sensation and Let’s Player PewDiePie (real name Felix Arvid Ulf Kjellberg) knows his way around YouTube. As seen from his millions of subscribers, the amount of content he uploads per day, and his ability to work YouTube as a successful career, his credibility when it comes to YouTube partnerships and relations with other companies in regards to the YouTuber is outstanding, and he does not take that knowledge for granted.
YouTube allows millions of men and women from across the globe the opportunity to upload their content, only a handful of these YouTubers becoming popular enough to support themselves off of partnership contracts and ad revenue. However, Nintendo has recently decided to hone their influence on this video uploading site. As of now, any YouTuber that features Nintendo titles in their videos must grant a sizable portion of their ad revenue to the company. PewDiePie does not think this is justified.
In a recent Tumblr post from PewDiePie himself, he shared his views on the new Nintendo Creators Program, stating that Nintendo’s new plan is only inhibiting the company from success on the uploading platform, success they had before they intervened for revenue.
“But what they are missing out on completely is the free exposure and publicity that they get from YouTube / YouTubers. What better way to sell / market a game, than from watching someone else (that you like) playing it and enjoying themselves?” — PewDiePie
Pewds then put the situation in the perspective of YouTubers who have been loyal to Nintendo. Now, with this new policy, they may be jeopardized financially and will have to resort to other means in the creation of their content.
“I also think this is a slap in the face to the YouTube channels that does focus on Nintendo game exclusively. The people who have helped and showed passion for Nintendo’s community are the ones left in the dirt the most.” — PewDiePie
While Nintendo believes this is a good step for their company, the backlash from the wake of this new policy obviously suggests that if it is enforced, many YouTubers may boycott. Like Pewds said, “when there’s just so many games out there to play. Nintendo games just went to the bottom of that list.” Not only has Nintendo made itself more unappealing in the wake of this new financial idea, but it has also just opened the floor for possible competition.
Do you think Nintendo’s new YouTube policy is justified? Leave your comments below.