While Sony’s
struggling to keep itself afloat, it cannot be attributed to its entertainment
division. The PlayStation 4 has been, thus far, a story of success to the point
that the much-coveted console is still difficult to find on store shelves.
However, Sony now predicts that the current predicament will come to an end
around April at which point the PlayStation 4 might possibly be seen in free
supply again, according to PlayStation UK head Fergal Gara.

“I can’t work it out precisely. But based on
what I’ve seen so far, I think it is going to be tricky until around about
April. You might get a fortnight or a week here or there where it is more
available, but we should be back to free supply by about April.

That’s our
best guess. It might be a little earlier than that, or it might be a little
later. But we’ll get there.”
– Fergal Gara

Gara also admits that Sony was
overwhelmed by the success of the PlayStation 4, and that despite pre-orders
serving as a litmus paper, the final numbers greatly surpassed Sony’s
expectations.

“PS4
pre-orders were obviously a strong indicator of what was going to happen, but
they were so big that we were pinching ourselves and wondering if people were
pre-ordering in more than one place, and if some of these pre-orders were real.

We were
getting numbers we never imagined, let alone seen before. But it proved to be
real. How do I reconcile that? I think the world has changed since we launched
PS3.

The price
differential between PS3 and PS4 is not nearly as a big as it was between PS2
and PS3. But you are also talking about a public that has become used to
regular technology upgrades on reasonably expensive devices, likes tablets and
smartphones. So there is a comfort level with upgrading that meant consumers
were ready earlier and there was a pent-up demand that we couldn’t anticipate.
It’s been a pleasant surprise.”

Have you
been able to get a hold of the elusive PlayStation 4? Leave a comment with your thoughts.

Source: MCV UK

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Nikola Katardjiev
You can contact me at [email protected] Hello, my name is Nikola and I'm Gamnesia's Content Director. My job on this site involves managing all our weekly content, and ensuring that they have a timely release date, but I also contribute with the daily news grind and the occasional editorial. I've grown up with video games, but have only recently taken an active interest in writing and discussing them at a deeper level. My history with games has been very Nintendo-focused, but my tastes have changed a bit over time and I now mostly do my gaming on my PC. If you're interested in my work, you can read a small selection below: Assassin's Creed Unity And The Death of 30 FPS Games Are not Ready to be Art The Rise of PC Gaming: How Valve Conquered a Digital World How Fear of Change Set Console Gaming Back

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