struggling to keep itself afloat, it cannot be attributed to its entertainment
division. The PlayStation 4 has been, thus far, a story of success to the point
that the much-coveted console is still difficult to find on store shelves.
However, Sony now predicts that the current predicament will come to an end
around April at which point the PlayStation 4 might possibly be seen in free
supply again, according to PlayStation UK head Fergal Gara.
“I can’t work it out precisely. But based on
what I’ve seen so far, I think it is going to be tricky until around about
April. You might get a fortnight or a week here or there where it is more
available, but we should be back to free supply by about April.
best guess. It might be a little earlier than that, or it might be a little
later. But we’ll get there.”
– Fergal Gara
Gara also admits that Sony was
overwhelmed by the success of the PlayStation 4, and that despite pre-orders
serving as a litmus paper, the final numbers greatly surpassed Sony’s
pre-orders were obviously a strong indicator of what was going to happen, but
they were so big that we were pinching ourselves and wondering if people were
pre-ordering in more than one place, and if some of these pre-orders were real.
getting numbers we never imagined, let alone seen before. But it proved to be
real. How do I reconcile that? I think the world has changed since we launched
differential between PS3 and PS4 is not nearly as a big as it was between PS2
and PS3. But you are also talking about a public that has become used to
regular technology upgrades on reasonably expensive devices, likes tablets and
smartphones. So there is a comfort level with upgrading that meant consumers
were ready earlier and there was a pent-up demand that we couldn’t anticipate.
It’s been a pleasant surprise.”
been able to get a hold of the elusive PlayStation 4? Leave a comment with your thoughts.
Source: MCV UK