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NWC: Nintendo Should Team Up with the Tokyo 2020 Olympics and Use Mario Characters as the Mascots

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Mario recently made a surprise appearance at the closing ceremony of the Rio 2016 Olympic Games, and it was later revealed that Nintendo paid nothing to be a part of the show.

This was one of the talking points on
a recent episode of Nintendo Week, our Nintendo-themed podcast here at Gamnesia, and we hope this means big things for Nintendo’s presence in the Tokyo 2020 Olympics. Check out the discussion video above for our full thoughts, or keep reading below for a brief, brief summary.

I suggest that Nintendo and the Tokyo Olympic committee should make an arrangement where rather than creating yet another round of bland, quickly-forgotten Olympic mascots, they should use the cast of the
Mario games. If Nintendo wants to position themselves as an entertainment icon, there’s possibly no better move.

Ben adds that another powerful move they could make is airing Super Bowl commercials, like The Pokémon Company did recently, though that would indeed cost a pretty penny.

If you like the video, you can
subscribe to Nintendo Week on iTunes, where we release new episodes every Wednesday, or you could check out the full episode. If you don’t like long-form podcasts, you can subscribe to us on YouTube, where our discussion segments are uploaded on Thursdays, and these select snippets from the rest of the podcast—which we call NWC—are uploaded throughout the week. If you like what you hear, we’d love it if you leave us a review on iTunes, where you can find episodes covering tons of other subjects, or send us your feedback! We’d love to know what you think of the show, and how you think we can improve it.

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