Shigeru Miyamoto took the stage at Apple’s recent iPhone 7 event to announce Super Mario Run, a new mobile game coming first to iOS.

This was one of the talking points on
this week’s episode of Nintendo Week, our Nintendo-themed podcast here at Gamnesia, and we think Nintendo made a ton of excellent moves with this new game. Check out the discussion video above for our full thoughts, or keep reading below for a brief, brief summary.

You can get a full look at all the news about
Super Mario Run in our full episode post right here, but to summarize, Nintendo did a lot right.

For starters, it’s fantastic that Nintendo is finally bringing
Mario to mobile platforms, seeing as the mobile market is enormous and Mario is Nintendo’s flagship character. We also think they were smart to take the stage at Apple’s keynote, as there’s no better way to make a splash on mobile devices that to join Apple on stage for their biggest iPhone event of the year, and smarter still to produce a series of Super Mario stickers for iOS 10, as messaging apps’ sticker feature have proven to be an excellent of gaining and retaining widespread mindshare for popular characters. And we think it was a good move to delay Fire Emblem and Animal Crossing‘s mobile games to put Mario at the forefront.

We think the game looks like a fantastic way to bring
Mario‘s signature gameplay to mobile phones, as it emphasizes simplicity and accessibility above all else, which lets an enormous base of users to engage with Mario games for the first time in a meaningful and enjoyable way. And if all goes well, it should do a great job establishing as an even greater worldwide entertainment icon than before, leveraging Nintendo’s potential for success with their proprietary hardware and software in the future.

Be sure to check out the discussion video above for our full thoughts beyond this brief write-up, as we dig deep into our thoughts on the finer details of the game itself.

If you like the video, you can
subscribe to Nintendo Week on iTunes, where we release new episodes every Wednesday, or you could check out the full episode. If you don’t like long-form podcasts, you can subscribe to us on YouTube, where our discussion segments are uploaded on Thursdays, and these select snippets from the rest of the podcast—which we call NWC—are uploaded throughout the week. If you like what you hear, we’d love it if you leave us a review on iTunes, where you can find episodes covering tons of other subjects, or send us your feedback! We’d love to know what you think of the show, and how you think we can improve it.

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Colin McIsaac
I first played Donkey Kong Country before even turning three years old, and have since grown into an avid gamer and passionate Nintendo fan. I started working at Zelda Informer in August 2012, and helped found Gamnesia, which launched on February 1, 2013. Outside of the journalism game, I'm an invested musician who loves arranging music from video games and other media. If you care to follow my endeavors, you can check out my channel here: http://youtube.com/user/pokemoneinstein I was rummaging through some things a while back and found my first grade report card. My teacher said, "Oddly enough, Colin doesn't like to write unless it's about computers or computer-type games. In his journal he likes to write about what level he is on in 'Mario Land,' but he doesn't often write about much else." I was pretty amused, given where I am today. Also I have a dog, and he's a pretty cool guy. I don't care for elephants much. I suppose they're okay. You've read plenty now; carry on.

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